Buzzr – End-to-End Influencer Marketing Platform Engineered by Dotix

Buzzr screenshots

Project Overview

Buzzr is a complete digital system designed for SnackMedia, a fast-growing influencer marketing agency. The platform solves major industry challenges such as slow collaboration cycles, manual campaign tracking, scattered communication, and the difficulty of managing influencer relationships at scale.

Dotix engineered Buzzr as a unified ecosystem where brands, influencers, and agency teams can collaborate smoothly, track progress in real time, and maintain full visibility across campaigns.

What We Created

The solution included a cross-platform mobile app, an advanced admin dashboard, a high-performance marketing website, and full UI/UX design.

The mobile application allows influencers to view campaigns, accept or decline collaborations, submit deliverables, track approval status, and receive instant updates. The experience is built to be fast, intuitive, and optimized for active creators.

The admin dashboard gives SnackMedia complete control over campaign operations. Their team can create and manage campaigns, assign influencers, review submitted content, monitor analytics, and handle day-to-day operations without friction.

The marketing website serves as the product’s public presence, clearly communicating features and benefits while driving lead conversions with fast load times and SEO-friendly performance.

All UI/UX screens were designed in Figma, ensuring visual clarity, smooth navigation, and a consistent experience across the entire product ecosystem.

Tech Stack Used (And Why It Was Ideal)

Next.js, Tailwind CSS, shadcn, Firebase Notifications (Dashboard)

The dashboard was built using Next.js for server-side rendering and speed, Tailwind CSS and shadcn for clean, efficient styling, and Firebase for real-time notifications. This combination ensures high performance, security, and smooth handling of complex workflows.

Expo, React Native, TypeScript, Tailwind (Mobile App)

The mobile app was developed with Expo and React Native, allowing rapid development and a shared codebase for iOS and Android. TypeScript increases reliability, while Tailwind ensures consistent styling. With Expo Notifications, influencers receive timely updates directly on their devices.

Node.js, Express, TypeScript, MySQL (Backend)

The backend uses Node.js and Express for scalable API architecture, TypeScript for safety, and MySQL as a robust relational database. This stack provides stability, speed, and smooth integration across both web and mobile clients.

Static HTML, Tailwind CSS (Marketing Website)

The website was developed with Static HTML to achieve maximum SEO performance and fast indexing. Combined with Tailwind CSS, it delivers excellent loading speeds and exceptional Lighthouse scores.

Figma (Design)

All product interfaces were designed in Figma, ensuring clarity, brand alignment, and a visually seamless experience.

Impact & Results

Buzzr streamlined how SnackMedia runs influencer campaigns. Agencies now manage collaborations faster, influencers receive clearer communication and timely notifications, and brands enjoy improved promotional outcomes. Campaign tracking, deliverable management, and reporting processes became significantly more efficient, resulting in higher trust and smoother workflows for everyone involved.

Conclusion

Buzzr is now a complete ecosystem for influencer marketing—designed for speed, clarity, and scale. Dotix delivered a platform that is modern, reliable, and ready to support SnackMedia’s long-term growth in the creator economy.