Project Overview :-
Buzzr is a complete digital system designed for SnackMedia, a fast-growing influencer marketing agency. The platform solves major industry challenges such as slow collaboration cycles, manual campaign tracking, scattered communication, and the difficulty of managing influencer relationships at scale. Dotix engineered Buzzr as a unified ecosystem where brands, influencers, and agency teams can collaborate smoothly, track progress in real time, and maintain full visibility across campaigns.
What We Created
The solution included a cross-platform mobile app, an advanced admin dashboard, a high-performance marketing website, and full UI/UX design.
The mobile application allows influencers to view campaigns, accept or decline collaborations, submit deliverables, track approval status, and receive instant updates. The experience is built to be fast, intuitive, and optimized for active creators.
The admin dashboard gives SnackMedia complete control over campaign operations. Their team can create and manage campaigns, assign influencers, review submitted content, monitor analytics, and handle day-to-day operations without friction.
The marketing website serves as the product’s public presence, clearly communicating features and benefits while driving lead conversions with fast load times and SEO-friendly performance.
All UI/UX screens were designed in Figma, ensuring visual clarity, smooth navigation, and a consistent experience across the entire product ecosystem.
Tech Stack Used (And Why It Was Ideal)
Next.js, Tailwind CSS, shadcn, Firebase Notifications (Dashboard)
The dashboard was built using Next.js for server-side rendering and speed, Tailwind CSS and shadcn for clean, efficient styling, and Firebase for real-time notifications. This combination ensures high performance, security, and smooth handling of complex workflows.
Expo, React Native, TypeScript, Tailwind (Mobile App)
The mobile app was developed with Expo and React Native, allowing rapid development and a shared codebase for iOS and Android. TypeScript increases reliability, while Tailwind ensures consistent styling. With Expo Notifications, influencers receive timely updates directly on their devices.
